HAND Human & Digital
Identity Intelligence for notable talent
- in real & virtual worlds.


MISS THE WEBINAR? WATCH IT NOW.

Welcome to the recording of HAND (Human & Digital)’s first webinar / livestream, with a deep dive into the intricacies of AI Talent Utilization that took place on 7 February, 2024.

(Watch it on our YouTube channel)

With leaders from SAG-AFTRA, CAA, Cast & Crew, SMPTE, FBRC.AI, Wild Capture, Project Origin / C2PA, and more – this 90 minute event captured valuable insights into the nuanced landscape of AI for talent in the entertainment industry.

With lively discussions on critical industry topics such as AI talent utilization and innovation, deepfake authentication, and AI talent monetization, in addition to the ethical and legal considerations regarding AI’s impact on talent rights — affecting their Name, Image, Likeness (NIL) C’s: – Consent, Control / Credit, and Compensation – we hope you find this video useful!


WHO IS HAND?

HAND (Human & Digital) brings simplicity and scale to talent identity in a human and digital world. As a B2B SaaS company, Identity Intelligence  – our interoperable talent ID framework – enables reliable verification of quantifiably notable real (legal & natural) persons, their virtual counterparts, and fictional entities. As “Digital Replica” usage grows, trusted tools providing vectors of authenticity for talent’s unique NIL (Name, Image, Likeness) are essential. Authorized by the ISO-level DOI Foundation, HAND’s ID registry meets emerging needs for talent provenance automation in the digital age.      

(Availability – Spring 2024. Early subscription discounts available now! See below.)

HAND IS NOW COMMERCIALLY AVAILABLE (BETA PROGRAM ENDS - NEW ERA BEGINS!)

Build with HAND!  Sony Pictures Entertainment has joined AFI (American Film Institute), Wild Capture, Fabric Data, Nash Info Services (Opus Data), Meta Martis, The Scan Truck, and MetaRex Media as our flagship set of initial Beta Partners.  

While our Beta Program is now over, you can still connect with us to learn more on how to work with HAND.

HAND IS NOW OPEN FOR BUSINESS

Built for the entertainment, sports, fashion, and game industry’s unique talent identity resolution needs, HAND’s Identity Intelligence subscription SaaS Platform is now commercially available for Spring 2024. If you’ve been waiting to consider trying HAND, now is the time to reach out. Click below to learn more.  

HAND FACTS

IDENTITY INTELLIGENCE 

HAND (a B2B SaaS platform) provides persistent, interoperable, and unique ID resolution for notable human talent, their connected virtual identities, and fictional characters in sports and entertainment.


A GLOBAL STANDARD

Like a bar-code, HAND brings global standardization to the media supply-chain – tracking residuals, royalties, and participations – via talent provenance automation.


A PROVEN REGISTRY

HAND’s talent ID registry was designed to help tackle emerging NIL-rights challenges – both in the prevention of unlicensed AI-based talent – and in monetizing legitimate virtual talent representations.

IN THE NEWS

AI Generated Actors Are Already Here

The actors’ strike puts the spotlight on AI replacing performers. It’s early days, but soon it will impossible to know real from virtual.

By Robin Raskin | December 27, 2023

Celebrities Use AI to Take Control of Their Own Images

Using AI-generated duplicates, brands also benefit, using stars in ways they never could before

By Patrick Coffee | June 18, 2023

Better (AI) Licensing Through Metadata

‘HAND ID’…could be used both to verify unauthorized uses for takedown notices and to provide performers a quantifiable mechanism for authorizing uses.

By Paul Sweeting | July 31, 2023

Human and Digital (HAND): A New Approach to Identity in M&E

The” origins of HAND, how its new Citation-Backed Notability holistic system connects the dots to define what makes talent notable, and why the industry needs something like HAND in today’s chaotic digital-first world.

By Chris Tribbey | September 08, 2022


HAND @ IBC 2023

HAND participated in two IBC Accelerator projects / use cases:

Real-Time XR Sport Edge Accelerator
In this Accelerator, HAND provided unique talent identification to notable Mixed Martial Arts (MMA) fighters (both real persons & their digital twins) to ensure Talent integrity in next-gen virtual sports and interactive game experiences. 

 

Synthetic Humans For Entertainment and Accessibility Accelerator
For this Accelerator, HAND authenticated both real and virtual Talent with unique, interoperable IDs. The collaborations demonstrated HAND’s commitment to bringing trust and transparency to emerging uses of talent’s Digital Replicas.

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HAND Human & Digital

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