A HAND ID is a DOI® (Digital Object Identifier) — a persistent, globally resolvable handle built on the same internet infrastructure as TCP/IP, designed by the same minds. Every HAND ID follows an open, ISO-governed structure that any authorized system in the world can resolve.
Paul Jessop — former CTO of both IFPI and the RIAA, current Executive Director of the US ISRC Agency, co-author of ISNI (ISO 27729), former Technology Adviser to the DOI Foundation, and one of the architects of DDEX — was among the first people Will Kreth brought into the conversation about what would become HAND.
In October 2023, after years of watching the infrastructure take shape, Jessop published A Manifesto for Creator Identification and Protection — a nine-point bill of rights, written under his own name and his own consulting firm, calling for exactly the infrastructure HAND had already built. He didn't discover HAND and endorse it. He was there from the beginning, and then he said it publicly.
Jessop brings the same institutional lineage to HAND that Raymond Drewry brings through EIDR — the people who built the identifier standards the industry already depends on, choosing to extend that work into talent identity. That is not coincidence. That is pattern recognition.
Read the Manifesto ↗Every organization in the Cultural Industries has its own internal talent database. Studios have theirs. Leagues have theirs. Platforms have theirs. None of them speak the same language — until now. HAND ID is the common language everyone's system already understands.
Clear answers to the questions rights holders, guilds, talent representatives, and developers ask most. If your question isn't here, we want to hear it.
This is one of the most common misconceptions about the DOI system — and it matters for understanding what HAND is. The word “digital” in Digital Object Identifier refers to the identifier itself, not the object being identified. A DOI is a digital identifier of an object — not an identifier of a digital object.
The DOI Foundation states this plainly on doi.org: “A DOI name is a digital identifier of an object, any object — physical, digital, or abstract.” DOI names identify physical books, physical people, physical locations, abstract licenses, and digital files with exactly equal validity. The identifier is digital. The object is whatever it is.
For HAND, this means a HAND ID identifies a person — a legal, natural human being — regardless of whether they appear in digital or physical contexts. An athlete on a physical field, an actor in a physical theatre, a musician performing live — all equally identified by their HAND ID. The fact that AI-generated likenesses and Licensed Likenesses are among HAND’s most urgent use cases does not limit HAND to the digital world. It is the identifier that is digital. The talent is human.
Yes — on both counts, and the lineage goes back further than most people realize.
A HAND ID is a DOI, and the DOI has been expressible as a Uniform Resource Identifier since its inception. The Dublin Core Metadata Initiative (DCMI) — the foundational metadata standard for the web, established 1995 — explicitly lists the DOI alongside ISBN and URN as the canonical examples of conforming identification systems for its dc:identifier element. That specification has been publicly documented since the late 1990s.
DOIs are expressible as URNs using the doi: URI scheme and are fully compatible with the Handle System's own URI resolution infrastructure. The DOI's internet-native credentials are not a recent addition — they are structural, dating to the Handle System's development at CNRI by Dr. Robert E. Kahn (1994) and the DOI Foundation's incorporation (1997).
In practical terms: a HAND ID can appear in any system that accepts a URI, a URN, a DOI, or a Dublin Core dc:identifier value — including C2PA Content Credentials manifests, CAWG identity assertions, linked data graphs, and any metadata standard built on Dublin Core. It resolves globally via the same Handle System infrastructure that has underpinned the internet’s object identifier resolution layer since 1997.